Latest rumours peg pricing at the European-wide version of the iTunes Music Store at 1.29 Euros per track. 0.99 US Dollars at the time of writing is 0.56 GBP (live conversion), and adding 17.5% on top of that brings us to 0.66 GBP, rounded up. 1.29 Euros, on the other hand, currently converts to 0.87 GBP (live conversion), a hefty 32% increase that's not accounted for by VAT.
Now, one of these reasons could be record labels realising that Apple's on to something here and wanting to kill it dead (can't think why), but I can't say I'm surprised at all.
What is interesting, however, is the rumour that iTMS Europe will be selling ringtones. Seeing as consumers are willing to pay ridiculous amounts for ringtones (no hard evidence here, but it's not particularly hard to find, and quite why people are willing to do this is completely beyond me) and ringtones are even cheaper to distribute (I imagine) than AAC protected multi-megabyte single tracks, there's a hell of a lot of money to be had. Smart thing to do? I think so. (And not, note, in the recent BBC redefinition of the word "smart" where in "Come and have a go if you think you're smart enough", "smart" suddenly means "pub trivia" and not, say, the exhibiting of any sort of reasoning process or intelligence whatsoever. But that's a different rant).
1 comments and trackbacks