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Tuesday, 11 May 2004

The NCC can bite my shiny metal ass

Browsing the Guardian on my devil box:

The introduction of tiny "spy chips" on shop-bought goods from underwear to crisp packets risks a GM-style consumer backlash unless adequate safeguards are put in place, a leading consumer interest group claimed today. [more]
"Businesses must be totally open and honest with the public about how the chips work and where and why they are being used," said the NCC's chief executive, Ed Mayo.

Ed Mayo is allowed to ask for businesses to be totally open and honest, but his organisation is evidently allowed to use emotive and, quite frankly, hysterical language. 'Spy chip'? Excuse me?

Advancing and covert use of the latest retail bar code technology – radio frequency identification (RFID) tags, or ‘spy chips’ - could threaten personal privacy and risk a public backlash unless safeguards are put in place now. [NCC press release]


Radio Frequency Identification Technology (RFID), or ‘spy chip’ has already been piloted by a number of retailers, including, Tesco, Benetton and Marks and Spencer. The world’s largest retailer, Wal-Mart, has told its top 100 suppliers to get RFID ready for launch next year. Experts predict that from 2006 onwards RFID systems will be used more extensively.

I fully expect a forthcoming NCC press release along the following lines:

Cars, or 'high-speed killing machines' have already been on sale for decades now by a number of manufacturers, including, Mercedes, Ford, Volkswagen and Toyota. Experts predict that in the next few decades, the largest growth area in high-speed killing machine (car) sales is expected to be Asia.

Blood. Boiling. So calling them and shouting at them tomorrow. Hooray for constructive debate!

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