Although the book takes place in the near future, the text itself only "surfaced" online in the 23rd Century. The entire text is annotated with footnotes so that terms like "Microsoft" and "NASDAQ" make sense to the future reader who, presumably, lives in a world beyond such things.
The book was online for over a year as an "open source novel." This meant that online readers could add their own footnotes and annotations to the text, in the voices of their own future anthropologists. 100 of these footnotes have been included in the US release of the book. [more]
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