Extenuating Circumstances

The terrifying mundane side of networked in-store display monitors.

"Netflix's big challenge of having to promote a new, original series virtually one-on-one — advertising the program to individual viewers, rather than an audience base tuning in en masse. That's not easy to do — and seems even more daunting when you consider the fact that even shows that get promoted during a big-ticket sports broadcast sometimes fall flat on their face." The problem with this type of analysis is that it looks like it presupposes a network broadcaster model of success. But what if Netflix is aiming for something different?

"Specifically [with] videogames we have about 300 members," he said. "There are others from film and television that have experience in the field, but in the UK we currently have 5000 members so that gives you an indication of how far we are on the journey.

"Get rewarded for playing your favorite Zynga games!"

The new network is still a geographically gated network

Built the mobile app for Lance Weiler's Pandemic 1.0

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