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"Music rights are a pain to clear, I get that, but this is a show based around the music — why not invest some marketing dollars in allowing people to share their favorites?" I have the feeling that's because they've found out it's ludicrously expensive and there's not much justification in terms of ROI? Music rightsholders could be holding Fox over a barrel.
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Nailed it: allowing people to set a Google.com "background" is the new Internet Desktop Background
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Interesting that MS is intergrating third party services so tightly.
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Wired participates enthusiastically in the Inception campaign. Commenters enthusiastically point out that it's a campaign. Comments include: "This is right out of the District 9 viral marketing playbook." Tough audience.
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Aha. Digisynd bought by Disney in 2008.
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*huh*. Commissioned by Disney.
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The "Social Media Division of The Walt Disney Company"