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I think Apple are content with still being the Mercedes/BMW (for the love of God will we ever be able to stop with the car metaphors). Google can have the low-end, low-margin, advertising-fuelled end to itself.
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I never knew the stuff about him being paid off by a class-action scum sucking lawyer.
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"Thought experiment: what if tomorrow Facebook announced Facebook TV? Would their default UI — a stream of recommended items from your friends — be more or less compelling than Google's search box?" Yes. It would wipe the floor with Google.