Extenuating Circumstances

"They sat back and said, 'How do I do this myself?' " says Anthony Zuiker, creator of the "CSI" franchise. " 'How can we take the risk ourselves and think about telling stories in other platforms?' That's been the major shift in content creators. TV shows aren't going to be able to make it unless they have a comprehensive microsite that allows the audience and consumer to engage beyond that one hour. You need to drive viewership from device to device and then back to television." *smooch*

This looks *gorgeous*