Extenuating Circumstances

is a weblog by Dan Hon

“Scheme” to get boys “reading”

Right, this is the kind of thing that really pisses me off. From BBC News Online: Scheme aims to get boys reading Secondary schools in England are being given free books for their library, in an attempt to get teenage boys reading. Schools will be able to select 20 books from a Department for Education […]

links for 2007-07-08

Ethan Haas Was Right – Look to the stars for help Start page for the Cloverfield ARG/marketing campaign (tags: puzzle viral arg ethanhaas via:joystiq cloverfield movie jjabrams marketing) More Viral Marketing for J.J. Abrams’ ‘Cloverfield’ Arrives Online – Cinematical “Most of the time the marketing turns out to be better than the actual film, but […]