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Wednesday, 19 May 2004

So help me god

I committed a grave sin today by adding another meaning to a word today in a terrible noomeeja fashion. The example below is a vastly rewritten version of what I was talking about, but you might be able to get the gist, especially if you bear in mind the context as being massively multiplayer viral immersive gaming:

Because of the genre we're working in, there's certain things we can do that other forms of storytelling will forbid, or make practically impossible. The point is that if we do [x], it'd be a little like [y] - only way more watercooler.

I'm sorry. You can shoot me now.

5 comments and trackbacks

No shooting, but I will lock you in a room with a monkey and a gun, and film the results through the window.

Posted by: Shane on May 19, 2004 10:15 PM

But wtf do you actually mean by "watercooler" anyway?! It's not even an instinctive adaptation!

Posted by: Ben on May 20, 2004 08:48 AM

It is in this incredibly narrow and not well-known field. "Watercooler" in the traditional (well, marketing) sense would be used in reference to events that are "watercooler worthy" - the kind of shared events amongst lots of people who get to talk about them around the watercooler at work. The first Big Brother was a watercooler event - all the people who watched it would typically cluster around the watercooler at work and talk about the programme.

In the context that I was using the new "watercooler", I was trying to convey that what we could do would create a watercooler event, but that it would also, uh, be cooler than other watercooler events.

The gun's over there.

Posted by: Dan Hon on May 20, 2004 10:15 PM

Ah, so you are using the -er suffix to imply that "watercooler" is already a comparative, of the back-formed absolute adjective "watercool"... I like it (now that I understand it)!

Shoot me now, too.

Jeez, I wish we had a watercooler...

Posted by: Ben on May 21, 2004 09:02 AM

But it doesn't even make sense to verbify 'watercooler' in that way. There are some words you can get away with, but that ain't one of them.

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