News from the NYT that Google is planning a client application for search of local media:
SAN FRANCISCO, May 18 - Edging closer to a direct confrontation with Microsoft, Google, the Web search engine, is preparing to introduce a powerful file and text software search tool for locating information stored on personal computers.
Google's software, which is expected to be introduced soon, according to several people with knowledge of the company's plans, is the clearest indication to date that the company, based in Mountain View, Calif., hopes to extend its search business to compete directly with Microsoft's control of desktop computing.
brings their software principles announcement into a whole new (and somewhat predictable) light:
We do not see this trend reversing itself. In fact, it is getting worse. As a provider of services and monetization for users, advertisers and publishers on the Internet, we feel a responsibility to be proactive about these issues. So, we have decided to take action. As a first step, we have outlined a set of principles we believe our industry should adopt and we're sharing them to foster discussion and help solve the problem. We intend to follow these guidelines ourselves with the applications we distribute (such as the Google Toolbar and Google Deskbar). And because we strongly believe these principles are good for the industry and users worldwide, we will encourage our current and prospective business partners to adopt them as well.
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