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Tuesday, 18 May 2004

bbc.co.uk updated

What's going on here, then? Have they ditched the reinforcement over time, too?

41 comments and trackbacks

I have no idea Dan. I'm having *issues* with the re-design at the moment. For three reasons:

1) Brand.
The BBC has spent a lot of time and money in producing a fantastic and recognised set of brand values and tone-of-voice across all of it's products (but particularly it's TV and Radio channels).

And I just can't see how this new branding for bbc.co.uk in *any* way helps to reinforce this.

Whilst I understand the need to appeal to *ALL* audiences, it still feels a little patronising and 'fisher-price' to me. Surely they could have produced something that maintained the great BBC brand values and integrity whilst supporting users at the same time?

2) Sturcture.
It feels weird (I don't know if this is due to familiarity or not).
I understand why they have the *way-finding* stuff all in the one column (left). But I'm not entirely convinced that users will respond to this well or not.

For me, it tends to loose the focus off of the main content/links of the page.

3) Patina
The whole 'footprint' adaptive design work that we did whilst there seems to have been removed. Which is a great shame. It was pioneering work two years ago, and I would have loved to have seen someone take it on and work with the principal to really try and get it right.

Oh well.

A change is as good as a rest I suppose...

Posted by: Steve Hunt on May 19, 2004 12:02 PM

Yeah the patina has been removed.

Posted by: Tom Coates on May 20, 2004 10:08 PM

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