So like most (but not all) television owners in the UK, I pay just over a hundred pounds a year as licence fee. I don't have a problem with this at all. I love the BBC. No matter that sometimes I may get a little annoyed at its news reporting, its incessant rebranding, the parroting of its properties across all the media channels it has access to, the fact that most of the programming on BBC THREE is dross, the fact that I get the Today Programme, PM, BBC7, BBC 4 and, well, pretty much all the other stuff more than makes up for it.
But buying up Google text ads? I know that the BBC advertises in/on non-BBC properties - billboards outside work are plastered with promos, the current one being the proclamation that Chris Moyles is the saviour of breakfast radio, and I don't seem to have any problem with that. But text ads? On Google? Is this what I paid my licence fee for?
49 comments and trackbacks
Yes, yes it is. Just be thankful they havent decided to advertise in those high class magazines that are on the top shelf of the newsagency.
Posted by: Shane on January 27, 2004 10:33 PM
Well - to be fair - it's probably a way more cheap and cost-effective than billboard ads, so I kind of approve. After all, it's not really a good use of money to produce programming and then not tell anyone about it, either.
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