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Monday, 13 October 2003

The ASA and email marketing

Via The Society for Computers and Law, news of an ASA ruling concerning e-mail marketing:

The Training Guild (TTG), a provider of seminar and training services, bought a list of e-mail addresses which it understood were all business addresses. However, the list contained a private e-mail address and the recipient complained. [more, SCL and ASA]

A list of previous rulings relating to e-mail marketing is available here.

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