An delightful post by Matt Webb on food information phone lines:
Tate & Lyle I ask how sugar is made. Customer care put me through to a sugar factory. I ask how sugar is made. Factory put me through to the technical department. I ask how sugar is made. Technical department put me through to a sugar engineer. I ask how sugar is made. Sugar engineer asks me how much time I've got. I ask for the overview. Lovely sugar engineer spends nearly quarter of an hour talking me through the growing, shipping, refinement and chemical processes. My favourite. [more]
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