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Monday, 16 September 2002

Online, in-game ad placement

News on a deal for in-game ad placement for Intel and McDonalds in forthcoming EA/Maxis game The Sims Online:

"Players in the game also will be able to buy a McDonald's kiosk and sell the company's branded food products, earning "simoleans," the game's currency. Eating that food will also improve their standing within the game." [more at Reuters]

Update: See also an MSNBC article and a slashdot thread.

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