Will Wright and The Sims

Celia Pearce interviews Will Wright about Sims, BattleBots, Cellular Automata God and Go - a rather lengthy piece that contains stunning comments from Wright about the directions in which his Sims series might go:

Will Wright: "Yes. I'm trying to basically chronicle the average model that the players have made in their heads. It's like cultural anthropology. Already it's having a huge impact on what we do with our expansion packs and the next version of The Sims. We're getting a sense of when people like to play the house building game vs. the relationship game, and what types of families they like to create, what objects they like the most. Eventually, in the not too distant future, we're working towards having this be dynamic on a daily basis so the game in some sense can be self-tuning to each individual player based on what they've done in the game. That's what I think is going to be really interesting slash kind of scary[sic]. Because I can see a really clear path to getting there. You look at what a million people have done the day before in a game, have all that information sent up to your server, do some heavy data analysis, and then every day send back to all these games each with its own new tuning set."

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