Extenuating Circumstances » june http://danhon.com is a weblog by Dan Hon Mon, 06 Sep 2010 10:02:25 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Out and about: PSFK Conference London http://danhon.com/2007/05/16/out-and-about-psfk-conference-london/ http://danhon.com/2007/05/16/out-and-about-psfk-conference-london/#comments Wed, 16 May 2007 15:07:41 +0000 danhon http://danhon.com/2007/05/16/out-and-about-psfk-conference-london/ I’ll be speaking at the PSFK Conference London on 1 June, at the kind invitation of Piers of PSFK.

The lineup, as ever, looks fantastic, and I’m honoured to be in such company as Russell Davies and Hugh MacLeod.

The blurb for me so far is:

2.00 Alternative Reality Games – Dan Hon (Mind Candy)
How to serve brand experiences with an injection of adrenalin and fun.

but I plan on giving a quick overview of Alternate Reality Games and Perplex City, covering:

  • Buzzing your players with black helicopters
  • Letting go, good narrative and story
  • Hiding secrets using military grade encryption cyphers
  • Audience fragmentation and why immersive experiences matter now

amongst lots of other seriously cool stuff. If there’s anything you’d like me to cover, please drop me a line!

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