Out and about: PSFK Conference London
The blurb for me so far is:
2.00 Alternative Reality Games â€“ Dan Hon (Mind Candy)
How to serve brand experiences with an injection of adrenalin and fun.
but I plan on giving a quick overview of Alternate Reality Games and Perplex City, covering:
- Buzzing your players with black helicopters
- Letting go, good narrative and story
- Hiding secrets using military grade encryption cyphers
- Audience fragmentation and why immersive experiences matter now
amongst lots of other seriously cool stuff. If there’s anything you’d like me to cover, please drop me a line!