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"The BBC has appointed its first “head of content release” – a new addition to the scheduling team that will oversee how content is launched on iPlayer as well as on linear TV. Troy, who does not use a second name, has been promoted to the new role from the post of business manager, portfolio and multiplatform. He will report to head of scheduling George Dixon. In addition to releasing material on the iPlayer, Troy will be responsible for planning the way content is released to the BBC archive and for scheduling web content which does not feature on the iPlayer."
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Code of Everand is a multiplayer online game, which has been developed by the Department for Transport, to engage children making the transition from Primary to Secondary school, on the topic of road safety. The aim is that players will improve their road safety behaviour and apply what they have learned in the game, to the real world as a learned response.
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As with comics (a session with David Bishop) and music (a chat with Simon Thornton), it's the gaps that help us make sense of everything.
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The more things change, the more things stay the same. For consumer spending, at least, while on the surface it may look like we're experiencing what some might call cataclysmic change in sectors like entertainment, the overall proportion of spend is remaining fairly static.
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"No, my real point is this: interactive storytelling — even when it's not meant to be a game — still needs a game designer. It needs someone who will think about what the reader/player is supposed to do, and what that action means, and how it contributes to the story being told. " Hear, hear.
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via Kottke, "With food stamp use at record highs and climbing every month, a program once scorned as a failed welfare scheme now helps feed one in eight Americans and one in four children." - That means ONE QUARTER of American children are living in poverty.
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"Together with E4’s digital agency, Six to Start, we're working to connect fans of the show to its characters through a number of content led initiatives - the cast are uploading live stories to Facebook, Twitter and other social networks and we're creating a Misfits widget and mobile app that collates all their updates into one place, keeping fans up to date in real time."
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"Freddie Powell and Hollie Sayers, both 24, were the lead creatives" on Nokia's integrated media approach to its work with Misfits
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Ruby Pseudo on Misfits